KAsiUNblog

New URL for Unka's Blog

2011-11-15T13:25:00.001+01:00

Now on http://unkasofteng.wordpress.com/http://www.blogger.com/img/blank.gif

Zombie Meatballs rocks AppStore

2011-07-04T11:56:00.001+02:00

The Spanish company Unkasoft, creators of applications for iphone yAndroid is launching Zombie Meatballs, a frenetic arcade game in theappstore. The game is already available for free download. Zombie Meatballs is anold style arcade game in which a cook must kill zombie ineach phase and cooks them up as meatballs. The mechanics are based on thefamous ¨Snowbros¨ from the early 90s but have been

Zombie Meatballs new iPhone Trailer

2011-05-25T11:05:00.002+02:00

We launched a new teaser/trailer of our last game Zombie Meatballs for iPhone and iPad.

Oxfam trying shake minds in the MMA Awards

2010-11-03T11:43:00.000+01:00

Que no te toque sobrevivir en la selva...

2010-07-23T16:17:00.004+02:00

Dándole vueltas al tema de la productividad he formado mentalmente la comparación de productividad y supervivencia, de tal manera que una persona que tuviera que vivir o mejor dicho sobrevivir en una selva, necesitase de un esfuerzo que se puede equiparar a una empresa que necesita que su personal sea productivo. Me imagino al señor Pepe intentando sobrevivir en una selva mientras busca comida,

Through the storm

2010-07-06T18:01:00.004+02:00

Long time ago since my last entry in the company blog, but I have been full up of working and looking for the balance beeing father. Unkasoft continues fighting and winning in my opinion. We have made a 100% growing in revenue in 2009 and will be at same level in 2010 and we are managing our cash flow in the right way. I think that we are doing well and in the next 20 months we will see the

Unkasoft: Brand Awareness through Mobile Games

2010-04-15T00:34:00.000+02:00

Unkasoft works with mobile marketing agencies; they develop games and applications focused on advertising. This is a great platform for the launching of brands and for advertisers to be known in the new media.Laura Jañez told us about the expectation of the company for 2010. (via smartphone)

Unkasofk at the 3GSM World Congress 2010

2010-02-12T11:30:00.002+01:00

The Mobile World Congress provides a one-stop-shop for everyone looking to understand what will drive the success of the mobile industry over the next year.Stop by at our stand to enjoy our latest innovations in mobile advergaming, android and iPhone. Unkasoft leading solutions and projects, as well as our experience, our goal, accompany your mobile marketing strategic to success.Visit us on

MINI Jukebox, advergaming for iphone

2009-12-11T11:05:00.002+01:00

MINI advergaming foray with its mobile marketing agency Mobile Dreams Factory. As we see in the press release on the official website of MINI, MINI Jukebox is able to travel back in time, reliving the past five decades through music. The game objective is simple: follow the music, clicking on the iPhone screen. You find different levels of difficulty for both casual users, and for the most

Hot Hot Fugu arrived to Android

2009-12-09T16:09:00.000+01:00

The hot hot Fugu, coolest fish app for Android phones.Extremely fun and addictive game to play with your friends. Shake your iPhone to make Fugu grow... but make sure you pass your iPhone to a friend before the fish gets too big and EXPLODES!! When Fugu bursts, the player holding the phone loses the game and should have to pay a high price... (round of drinks, tell a tale, grow a moustache...)

Augmented Reality or how to sell more, Ikea

2009-11-12T12:59:00.001+01:00

The concept of augmented reality each day has more success. It has gone from being something intended for military use, to overlap information on the helmets of the pilots, to be something for everyday use.The possibilities are endless, from training to marketing arena. A clear example is the action taken by Ikea and their agency Mobile Dreams.The challenge is clear sell more by watching how fits

Report about mobile marketing in Spain

2009-11-11T12:36:00.005+01:00

The MMA (Mobile Marketing Association) has presented the report about the mobile marketing industry in Spain.The result can not be more encouraging. In the middle of a crisis in which we see everything going down, mobile marketing thrust one's chest out, and grow by 13.3%, with 32 million Euros investment.And mobile Internet applications are those brilliant higher growth.Similarly, the future

mmCHANNEL & UNKASOFT ENABLES SIMYO SPAIN TO BE THE FIRST MOBILE OPERATOR OFFERING FREE MOBILE GAMES IN SPAIN

2009-06-10T01:20:00.003+02:00

mmCHANNEL & UNKASOFT presents in Spain their last initiative. Both companies, thanks to the strategic alliance in the Mobile Marketing Arena, reached in 2009, will enable Simyo, the leader MVNO in Spain to be the first operator to offer free mobile games to all their client base, and to every customer in a close future. Simyo offers free games for mobile phones,

Unkasoft- Mobile Advertising and Marketing Awards

2009-04-20T23:04:00.004+02:00

We’re travelling next May 7th to London and in the agenda we have good news. We’ve been nominated in the Mobile Advertising and Marketing Awards:Best use of mobile in driving new revenue and sales: Advergaming on the FlySo cross your fingers we finally reach the trophy, on this occasion our colleague Laura will pick it up :)

UNKASOFT ADVERGAMES AND MMCHANNEL NOW JOIN EFFORTS IN THE MOBILE MARKETING ARENA

2009-04-02T21:57:00.001+02:00

Unkasoft Advergaming, a leading provider of advergaming and mobile marketing solutions, and mmChannel leader in mobile multimedia solutions, today announced that it is offering solutions for mobile advertising. GameSpace (http://unkasoft.mobi/) provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games

CTIA Wireless preliminary

2009-04-01T08:42:00.003+02:00

Today we’ve moved several things; including work on the improvements that MMA has as challenge for the guidelines. A set of guidelines, which have been accepted by all operators in the U.S., something that motivates us to continue to work on those committees. Let's see if we get the same degree of consensus in Spain.In the afternoon, thanks to Bena, we participated in the Gomo News un-conference.

Unkasoft Advergaming & mmChannel: Red Herring

2009-03-26T15:58:00.001+01:00

Unkasoft on the list of Red Herring with a list of Spanish companies, among which several friends:1. Abiquo2. EdeTiendas3. mmCHANNEL4. Polymita Technologies5. Shopall6. Ta with you7. Unkasoft Advergaming8. Wireless Mundi9. YouLynx(via edetiendas)You can see the full list here.From here mmChannel encourage and especially Cristóbal will be at the event in Berlin.Also, congratulations to YouLynx and

'Tiger Jump' Jaime.. new Steve Jobs?

2009-02-24T00:11:00.000+01:00

No comments!!!!

UNKASOFT ADVERGAMES NOW COMPATIBLE WITH ZEEMOTE JS1 CONTROLLER

2009-02-20T17:54:00.004+01:00

Unkasoft, a leading provider of advergaming and mobile marketing, today announced that it is offering free games via the Gamespace Portal that are also compatible with the popular Zeemote JS1 Wireless Controller. The Zeemote JS1 is the award winning Bluetooth gaming controller, which creates the world’s best mobile gaming experience.GameSpace (http://unkasoft.mobi/) provides media companies with

Mobile Peer Awards Winner !

2009-02-17T11:17:00.003+01:00

Yesterday, Unkasoft was one of the the winners of the Mobile Peer Awards. I was there making the presentation of our candidature and the public supported us for the award. Thanks to everybody for your support and thanks to all people that helped us in the process. I think that we will see the video soon in Youtube ...

Mobixell Partners With Unkasoft to Deliver Multi-Channel, Rich-Media Advertising Campaigns Including in-Game Advertising

2009-02-17T09:13:00.001+01:00

BARCELONA, February 16 /PRNewswire/ -- Mobixell, a leading provider of innovative mobile multimedia and advertising solutions, is partnering with Unkasoft Advergaming, leading provider of advergaming and mobile marketing, to deliver multi-channel, rich-media advertising campaigns including in-game adverts.Both Mobixell and Unkasoft Advergaming will display the solution at this year's Mobile World

Diary of a wishful entrepreneur

2009-02-05T23:58:00.000+01:00

AUGUST 2006 – I’ve stared my own business. What happiness! At last I’ll be my own boss! What good have broke up with discussions with directors, lack of recognition and have begun the way to be rich, brother! That’s life.JANUARY 2007 – I took the most beautiful experience of my entire life. Today we finished our first business plan. We studied and I can not imagine a better plan. We review the

New releases for MWC

2009-01-24T18:25:00.003+01:00

Once again here it is the Mobile World Congress and again this year we will be there with a booth. It is the biggest mobile phone congress, and it is in Barcelona. This year we have some new releases to show. Some of them related with our mobile games portal, other relates with new ways of playing our mobile videogames and other related with our ad injection platform for mobile applications. We

Unkasoft finalist in the Mobile Peer Awards

2009-01-20T19:18:00.003+01:00

Unkasoft advergaming has been nominated to the Mobile Peer Awards. We are part of a select group of 42 winners chosen out of 164 candidates from all over the world. The startups nominated by the MobileMonday chapters to compete for the Mobile Peer Awards in Barcelona are: * 7syntax - MobileMonday Portugal * Addict Digital Media - Mobile Monday Buenos

The MMA has released the new version of Mobile Advertising Overview

2009-01-19T22:21:00.003+01:00

The MMA has released the new version of Mobile Advertising Overview, which contains good educational practices in mobile marketing. Required reading for everyone : ) who are interested in the industry.From Unkasoft, we try to contribute with the experience we got with you all.You can download it free from http://mmaglobal.com/mobileadoverview.pdf

Unkasoft Madrid in the snow, the way we started the 3GSM adventure

2009-01-09T18:55:00.001+01:00

Today we have dawned with 10 cm of snow in the Campo de las Naciones, Unkasoft offices. So, I tried to drive to the first meeting in Madrid, to prepare the Spanish Pavilion at the Mobile World Congress, at least I drove to the nearest underground station. Some time ago we saw Unkasoft Salamanca in the snow.However, at the end we have carried out the meeting. Two out of three companies prepare a

Unkasoft and Mobile World Congress 2009!!

2009-01-07T17:33:00.002+01:00

Only a few weeks to jump into the Mobile World Congress. Once again we’re going to be there in the Spaniard Pavilion showing the trend for this 2009. Coming soon, our news for the free games site, GameSpace.Direct link to gamespace:So we meet you in Barcelona.

Consumer Best Practices from MMA

2008-12-31T10:30:00.001+01:00

Today we close the year and before we eat the grapes, I’ve received a document from the MMA (Mobile Marketing Assosiation): Consumers Best Practices.The Consumer Best Practices document received updates to several topics, including the following: Clarification of Terms & Conditions specifically for Web Print/Video Clarification of each carrier’s “Standard Rates May Apply” language

Join the Rings community

2008-12-30T13:29:00.002+01:00

Ivan from EuropeanStartups, announced the European Startups Ring Initiative. And I thought, don't miss this opportunity, and join the community of the 'ring', even more if the ring is made of Startups.The goal is to bring together people from Europe who are dedicated to the technologies of Web 2.0 have the same goal of strengthening European Web market and therefore European economy by providing

Unkasoft started the first part of innovate!Europe

2008-12-28T22:29:00.002+01:00

Unkasoft started the first part of innovate!Europe. A very interesting event for any startup with European and global vision.The aim is to identify the most promising startups and drive them into the global technology market.The Spaniard presence is not bad and you can see a listing from the GuideWireGroup's blog -one of the organizers-:Iris Experience - online widget creation for websites,

Merry christmas

2008-12-19T18:10:00.001+01:00

Merry christmas and a happy new year !

ThinkLondon & Nestoria

2008-12-05T23:56:00.001+01:00

Today ends my week in London, and to be frankly that I am quite pleased. It’s interesting to keep watching how British entrepreneurs have similar problems to tackle an internalization process. As well move for cooperation between entrepreneurs, regardless of where they are based on. In our case we’re about to move things with a company from Bristol.I've also seen people who already triumphing in

LTN and those social networks

2008-12-04T23:14:00.005+01:00

This week I have had several meetings thanks to UK Trade & Investment and LTN (London Technology Network). To be honest, it was a good idea to join them in this venture. Just endorse it for all who want to begin activities in the United Kingdom.Among the activities of the week, we’ve participated in the The Next Generation Web event. Considering that took place in the One Great George Street, in

Unkasoft announces agreement with Microsoft's mobile advertising division for non-intrusive advertising

2008-12-03T22:04:00.000+01:00

Unkasoft, a provider of advergaming and mobile marketing, today announced an agreement with Microsoft's mobile advertising arm to use Microsoft's ad server, Atlas, for the GameSpace project, a new form of non-intrusive advertising.GameSpace provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on

FICOD 2008: jump into the Unkasoft workshop

2008-11-20T18:11:00.001+01:00

Unkasoft take part the next day on November 25 in the second edition of FICOD.Our contribution, imho, the best one: The interactive workshop. However, it is also the most complicated because we need the public to participate. So, we wait you on 25th at 12.15, in-game advertising workshop.For those who can’t attend the interactive workshop, you have a second change to enjoy a virtual workshop,

A game only for technicians

2008-11-15T21:20:00.002+01:00

Last convention organized by APTE I had the opportunity to meet Pedro Antonio Gonzalez, associate professor at Universidad Complutense de Madrid. This professor presented me the most original game I’ve seen during the last months.In particular, an action 3D videogame -shooter style - focused on java education programming. I could main character in a ‘class’, getting ‘resources’ (killing for them)

Does size matter? Modu

2008-11-07T19:49:00.002+01:00

There are people who like touch mobiles, others prefer the smallest one, another with good speakers ...What would happen if we could take them all in one phone and every day decide which one to use?It was presented to me as' telefonito '-tiny cell in spanish- and it is. It is called modu and it is impressive, it has the title of being the smallest phone in the market. You can change the covers on

Unkasoft new offices

2008-11-06T12:28:00.007+01:00

After several years in the Vivero Genesys, Good bye, and welcome to our new Unkas office!Unkasoft Salamanca has moved a new trendy office with wonderful views, uhmm I feel the google style.Say hello to our four-wheel drive expert, Javi …Also face our Artistic Director –usually in the cave-, Juanma.Much of the week-end has been spent on packing and moving to our new offices. And now moving fast as

Mobile Marketing Association Publishes Updated Global Mobile Advertising Guidelines

2008-10-29T15:29:00.001+01:00

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the release of an updated version of its global Mobile Advertising Guidelines. The guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The MMA has

Unkasoft Eyes U.S. Market (WirelessWeek)

2008-10-25T19:43:00.001+02:00

Unkasoft wants to make advertising a “fun” medium, so it’s offering up a solution for inserting ads into mobile games. (more)

Free Games

2008-10-18T18:05:00.003+02:00

Many times people ask me, what is the competitive advantage of Unkasoft GameSpace?And the answer is clear. The user accesses a mobile content sponsored by NOT have to pay, completely for FREE. And that sponsored content has not intrusive advertising or advertising that generates a cost.For the content provider is also a plain advantage: money for content that has already sold on the market and

Elevator pitch: Ali G vs Trumps

2008-10-14T19:28:00.001+02:00

Today I ended up a seminar in BarcelonaActiva in which 25 entrepreneurs have been doing an elevator pitch to a real. All this overseen by the people from Montaner. I've been a little triumphalist, and I remember one of the best pitches I've seen, that of Mr Ali G Trumps:

Spaniard Mobile Marketing , more than 28M € in 2008

2008-10-12T17:27:00.003+02:00

Last Thursday, I joined the presentation of the first study about the Spaniard Mobile Marketing Market , we've done in MMA Spain and Accenture. The study accurately reflects the growth of this industry. The market for mobile marketing in Spain in 2008 exceeds the 28 million euros. It’s something quite real, because in the study had participated in the largest domestic companies.And it’s expected

Skuair vs BIDI vs QR

2008-10-04T13:11:00.007+02:00

Waiting for my flight at Heathrow I’ve installed Skuair on my mobile, a Daemen Interactive application. And to be frankly, I’ve enjoyed the outcome, I know they are not the only ones who are working along this line but are the ones who have let us a try first. In Europe, we’re beginners in BIDI and QR codes -which are not equal-, both based in DataMatrix, Japan use it long time ago and they use

Zeemote, out now in Spain

2008-09-30T01:10:00.002+02:00

This week I have had the opportunity to meet people from Zeemote in London, -I only breeze through it-. Anyhow my partner, Jaime, had already spoken deeply. Zeemote is a peripheral for our mobile, focused on enhancing the player experience, perhaps in the future also for applications -I guess that they already thought about it-.Initially I was a little sceptical, but they arrived to the Spaniard

Where does the name Unkasoft come from?

2008-09-24T00:14:00.004+02:00

Many people ask me, Where does the name Unkasoft come from?. Now, lost in London, I remember the last day into the gym, and I heard the Last of the Mohicans soundtrack, and I decided to spread it.The Last of the Mohicans is a novel with all of what is expected, romance, fight and offers you the first steps of the United States independency. In this novel, and the movie, we find Uncas, brother of

MMA White Paper on Mobile Applications

2008-09-10T16:10:00.003+02:00

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the document containing educational approach to mobile applications advertising. Although the document has been officially done with the collaboration of ScreenTonic, Unkasoft Advergaming, Vodafone Group Service Ltd. and Yahoo!, I must remark the fantastic help from Magnus from Golden Geko and Heather from Mobileposse. And

Bluetooth, SPAM or NOT?

2008-09-05T17:18:00.003+02:00

It has been launched for public comments, the MMA Proximity Marketing Guidelines. These guidelines are the result of the committee which we are members. Thank to its local idiosyncrasies, most of the mobile marketing companies will proximity marketing.Actually when in the mobile industry, discuss the proximity marketing, automatically comes to mind the word 'Bluetooth'. Although there are more

Do you want a PSP from Yell Spain? new advergame

2008-08-01T16:48:00.002+02:00

'Yellow Pages' and' Pelochos' are the first games for young people, get it from the new Yellow Pages Spain portal .The games can be downloaded for free by texting an SMS to 7188 with the text "juego PA" or "juego pelochos", browsing through the mobile movil.yell.es address, or through http://nt.paginasamarillas.es/juegos.And if this wasn't enough, you can win a PSP, the perfect gift for you ...

The power of money and the iPhone games

2008-07-30T20:36:00.004+02:00

Today, one of my friends asked me why we haven't yet iphone games in the market? he told me that Apple appStore was crowd of people downloading games. The answer wasn't clear in my mind. At least, after thinking it for a long while, I must said that we haven't the investment capacity, we can't go to do everything we see and every attractive thing we found. We bet for a way and although we are

Nauta leads investment in Privalia an outlet online

2008-07-22T16:24:00.000+02:00

The nonstop growth of investment in technology gives daily news. Today we see that Nauta leads investment in Privalia an outlet online, and it does neither more nor less, with a push of 4 million. It has long observed the spectacular growth of BuyVip –I’m with my brother together on an idea in the clothing arena -.It appears that the crisis has opened up opportunities for startups, showing new

Eight sites essential that the lovers and video game fans

2008-07-20T18:40:00.001+02:00

Today I have something in my email inbox that has surprised me. The American magazine "Forbes" has LABoral Centro de Arte and its exposure Homo Ludens Ludens among the eight sites essential that the lovers and video game fans should visit. It’s also the only one in the European area, and so so close from us.And I’m sure all of you have the same question in mind, what are the others:• E for All,

Unkasoft is finalist in the International Dell Small Business Excellence Award

2008-07-09T13:41:00.006+02:00

Some months ago, Unkasoft sent its candidature to the International Dell Small Business Excellence Award. Some days ago, Dell call us to comunicate us that we were one of the ten award finalist. We will know the final result on September. From Unkasoft we are happy to continue participating in different awards and events, because is the best way to recognize the effort we are doing at technical

The first edition of Mobile 2.0 Europe is over

2008-07-07T10:27:00.003+02:00

The first edition of Mobile 2.0 Europe is over. Always organize something like this is knotty, so congratulations!.The event has begun with Nokia and m: metrics. From the data supplied by this second, surprise me especially those about the U.S. market. They indicate that 27% use 3G services, which actually don’t exist. The only thing I saw in the U.S. to use 3G is using the 3G Sprint modems.What

Elondra gets new funds & TOOIO new mobile social network with location information

2008-07-01T12:46:00.003+02:00

My fellow Narciso of Elondra (better known by Basemovil) has received investment, as he twittered to me. Although I already know who has invested, I wait until he send the PR, and I can only say that they are very good people. I think they will make a great tandem.We commented about basemovil time ago, because they have an excellent framework for developing J2ME applications that require store

Advergame concept rocks!

2008-06-30T23:49:00.002+02:00

The new advertising age has come. I don't now if our company rocks, :) as our friend Bena mentioned , but the advergame concept rocks for sure.Cheer up!

We're the champions!!!!

2008-06-30T01:19:00.003+02:00

As our blog title state "Blog Unkasoft, Unkasoft's blog, where we talk about mobile games development, gaming industry, agile methodologies and all that matter we're handling every day."And what’s more important than the eurocup soccer and I should say we are…… the Champions !!!!!! I missed the game against Italy, against Russia, but live in Germany deserves it. A picture of Madrid celebration:

Mobile Advertising - Mobile 2.0

2008-06-26T13:25:00.005+02:00

It has been an unbreakable event, but actually interesting. Yesterday my colleague Jaime, did the best advergaming presentation long time ago, to an audience with at least 6 mobile operators.I still spot that kind of content will be a key within the mobile marketing. I also know operators are considering the flat rate is something we should deal, now.In addition, I had the chance to chat with

Turkcell, mobile marketing leader

2008-06-25T00:56:00.004+02:00

End of second day at Mobile Advertising IIR event. After the shock that takes me yesterday hearing ‘2010 will be the year of mobile marketing’. My God! Since we started this advergaming idea it was supposed to be the Mobile Marketing year. It reminds me a movie: ‘Groundhog Day’, where the protagonist 'After repeated several times the same situation, Phil begins to think that it makes no sense

IIR Mobile Advertising. Advertising 1.0 vs. 2.0

2008-06-17T13:05:00.006+02:00

It has begun the countdown, today I started to spot the list of people who will attend the event and I liked it.In the event we will defend the values of mobile advertising, and I say that because, sustainable publicity, respect for the environment, innovation and respect for users are more necessary than ever.An example of traditional advertising I see -suffer- every day, advertising hand in

The business plan

2008-06-04T23:31:00.004+02:00

Once again we must update our business plan. A business plan is a tool that every project or company must maintain for getting funds or to inform any agent. I always say that Unkasoft success came in part by our business plan. We are near to launch our last plan version and it smells very well.Note: I am writting this entry with an iPod touch and it's a nice experience.

Innova Aetical .- The awards recognize the innovation work did by Unkasoft .

2008-05-23T20:19:00.002+02:00

Advergaming On The Fly is a killer in-game advertising solution for any Mobile Marketing Campaign. Such innovation, received the Innova Aetical Award.Federación de Asociaciones de Empresas de Tecnologías de la Información, Comunicaciones y Electrónica de Castilla y León (AETICAL) delivered last Friday May 16, which promotes and rewards the work and professionalism of businesses and individuals

Next Mobile Monday Madrid on May 26

2008-05-23T11:17:00.000+02:00

Our next Mobile Monday Madrid on May 26, 2008 will dive into the wonders of Mobile Entertainment. MoMo invited, Pablo González, Grupo Zed B2B Manager; Ricardo Mena Muñoz, Digital Jokers & Mayhem Studio Marketing Director; Jaime Lanchares, Unkasoft CEO and, for sure, Luís Esteban, Arvato Mobile Director. I mean it’s an event really interesting to see at what point this world of mobile

Anti-advergaming, or at least it looks like

2008-04-25T12:03:00.004+02:00

This post is something I have in my TODO list since a long time ago. It’s about how a company can make the best and the worst at the same time, in addition analyse their contradictions.Few months ago, Burger King took the top ten game lists by storm. The secret sauce: promotional content + very low price.The game was developed for Xbox consoles and offered at a price of $ 3.99 when a game

Tech Made in Spain

2008-04-22T18:28:00.001+02:00

Few days ago I read the Expansion newspaper, as usual, but this time really gets to me emotionally. In particular was one of the Rütten publication survey, the question: Would you buy or hire products or services from a Spanish company? 54% replied that wouldn’t buy or hire services related to the telecommunications sector. The 67% would not buy banking or insurance -these are worse than us-. But

Unkasofk at the IIR’s Mobile Advertising 2008

2008-04-17T16:16:00.002+02:00

Unkasoft, in particular Jaime will be one of the speakers at IIR's Mobile Advertising 2008. So June 23th will be the moment in Brussels to comment our experiences and listening to the rest panellist. Personally, IMHO, mobile advertising is the future but we must arrange it today.As the IIR‘s team says: ’2008 certainly looks like being the year when this nascent market finally gears up for growth

GameSpace in your Facebook

2008-04-07T08:44:00.004+02:00

GameSpace is a new BETA form on non-intrusive advertising. The advertisements are triggered on the internet in the Mobile Internet and within the game. And now fully integrated in your favorite's social network, Facebook.An easy way to share the best mobile games with your friends. During the presentation at the CTIA Wireless-Las Vegas service opens an opportunity for a global community

Creation of the Mobile Technology Companies Association in Spain

2008-03-28T12:57:00.002+01:00

Last tuesday, I went to the first meeting of the Mobile Technology Companies Association (Spain) in Boecillo, Valladolid (Spain). 28 companies have founded the new Association with clear objectives, improve the revenues of the companies in the association, move the companies actions to other countries and create a place where to see one each other. The association starts with some pertnerships

Children fail at school because they don’t play videogames

2008-03-05T11:24:00.001+01:00

Every day we read news about the effect of videogames, one day tell us that because of them, people become crazy and kill their mates at the high school. And a few days after that, thanks to them children who use game consoles have a eagle view and get better marks.The last study published by the Centre for International Optometry, 25% of Spanish children between 10 and 12 years surf the Internet

2008-02-29T12:37:00.003+01:00

Yes, this year we will be in USA for our new products presentation and showing. We will be at the CTIA Wireless 2008 in Las Vegas. Our booth is the 6866 and we will show new features for Unaksoft GameSpace.During march, we will add new games for GameSpace and new functionalities for it users. We will also launch news for Marketing Agencies, Mobile Operators and Mobile Agreggators.

De Boer and Fira de Barcelona, shameful spectacle

2008-02-11T01:02:00.000+01:00

I’m concerned with social issues as many of you, including equal opportunity. With equal opportunity I mean that protects all have the same conditions to compete. For example, I and a person with restricted mobility can enter the same pavilions to compete for customers, present ideas, and so on.Well, after ask for a stand accessible for people with restricted mobility, in order to avoid problems

What's GameSpace?

2008-02-09T21:13:00.001+01:00

Unkasoft GameSpace BETA is ready. For now, it will be launched at the 3GSM World Congress Mobile, thanks to four big advertisers. Soon, I’m going send you the access information and, please, give your feedback. Those who want to try GameSpace send an email to info@unkasoft.com and discover a new form of advertising.

Preparing the Mobile World Congress (3GSM), final stage.

2008-02-05T11:53:00.000+01:00

Again, we find ourselves preparing the Mobile World Congress (3GSM) that will be in Barcelona. We are full up working on preparations of everything we are going to show, and we are thinking if we will have enough time for closing all tasks in time.Moths ago, we started preparing the event, the agenda and closing the requirements for the products to show there. Months of hard working with the

I'm happy today...

2008-01-30T18:04:00.001+01:00

The first reason is something that happened a few days ago but came to my ears until Monday. "Thanks to the company Unkasoft, Luis and Belén won the prize for the business idea in the field of ICT (Information and Communication)" you can see further details here. These two students from 5 th Telecommunications were talking to us for some time, investigating everything about the idea of

New way to look for a job

2008-01-27T13:54:00.000+01:00

I just received new invitations to join NotchUp in, and perhaps you ask yourself, What's that? . Well, I mean is new idea that would soon emulate services like Monster or Infojobs. It’s a site where you have professional profile and which have access to recruiters and human resource companies. Now, it’s a beta version, through invitations. Complete your professional profile is one of the most

Oxfam Australia, games for change

2008-01-22T10:07:00.001+01:00

Some time ago, Intermon Oxfam launched a serious game explaining us the problem of the refugee camps in Darfur.The problem persists, and efforts to remind that problem continues. Oxfam Australia joins games for change idea.I think is worthy to dedicate some of our time to this initiative, it’s your option, 24 million people are displaced due to conflicts, and they have no option. In addition to

Oxfam Australia, games for change

2008-01-22T10:07:00.000+01:00

Miracle of mobile internet access

2008-01-11T10:44:00.000+01:00

This week w’ve received some very interesting data from whatjapanthinks.com. Mainly, it’s a survey gather in Japan by the end of 2007. The first key point is about how people jump into Internet from the mobile. The top-3 is:1. Bookmark2. Homepage3. QR CodesAnd the following positions we find the access by introduction of this URL and searchers. It surprises me greatly the level of use of QR codes

We’ve killed our boss... Don't say anything.

2008-01-09T00:27:00.000+01:00

We’re back; starting this 2008 plenty of energy & challenges, hopefully none will resist. The New Year came with a cool idea of mobile marketing, which was used in the film No Digas Nada (Don't say anything), perfect for use with your boss and send it to your colleagues. As in the movie, erase all those people who make your life impossible. Those rich politicians, these posh people going to the

High-powered team! & Merry Christmas

2007-12-18T00:03:00.000+01:00

The team keeps growing, and that picture not include the whole team, regards for Jesus, Edu, Joan and Horace. The high-powered team starts the 2008 season. I also wish you a Merry Christmas and dedicate a sentence which I like: "I have learned that everyone wants to live on top of the mountain, without knowing that real happiness is in the form of the steep climb. Gabriel Garcia Marquez "

MURPHY'S LAW & Serious game

2007-12-04T01:31:00.000+01:00

If anything can go wrong, it Will Corollary: 1. If there is a possibility of several things going wrong, the one that will cause the most damage will be the one to go wrong 2. If anything just cannot go wrong, it will anyway 3. If you perceive that there are four possible ways in which something can go wrong, and circumvent these, then a fifth way, unprepared for, will promptly

Unkasoft will be at 3GSM in Barcelona

2007-11-29T19:03:00.000+01:00

This week we signed a contract to be in the next 3GSM in Barcelona in February 2008. If you are going to be at the 3GSM, visit us in our stand in the Spanish pavillion.

Unkasoft, FICOD 2007 Award

2007-11-07T00:39:00.001+01:00

Yesterday November 6, the Minister of Industry, Trade and Tourism, Joan Clos, has opened the International Digital Content Forum 2007. Unkasoft has received the Innovation Award for the project: Advergaming on the fly. The reason for the award is our platform from which could introduce advertising into videogames automatically. AOF is the tool required for any Mobile Marketing project.http://

Fighting to avoid the technological gap

2007-11-02T12:21:00.000+01:00

Today I want to talk about a foundation that fights to reduce the technology gap, and to give an opportunity to people at risk of social exclusion, to be in what we call Internet. Unfortunately, we don’t talk much about this kind of action and a lot of mundane things such as sports or gossip press.The foundation that I want to comment is the Foundation Bip Bip, which recently celebrated its V

[REC] new marketing ideas

2007-10-27T13:54:00.000+02:00

New marketing ideas reaches cinema industry when this industry is living bad days. Last Friday 5th October in Sitges, Filmax presented the [REC] premiere, at this point there's not much new. But, YouTube has become an essential marketing tool, so they decided to record the reaction of the spectators during the showing. You could see the results at the following address: http://es.youtube.com/

Kaixo Elebila!

2007-10-17T23:57:00.001+02:00

Kaixo!, I have to improve my euskera. Today we have to mention a new launch in the advergaming market. Elebila, the first euskera searcher on the Internet. The project launched by BlueXare, a mobile marketing agency, has focused the campaign to promote the euskera language. Once again we observe how to use games to move an idea; you can download the game from: http://www.elebila.eu/game/.The game

Mobile marketing and new legal aspects.

2007-10-08T10:53:00.001+02:00

It seems that this new media are gaining importance and its regulation is going to be fundamental to success. The Spanish Ministry of Industry, Tourism and Commerce is going to standardize the use of SMS using the same regulation we have for email, based on the consent of the user - they are not make life difficult for their self-.It seems that the regulations always go slower than the market.

Skills of a programmer

2007-08-17T16:33:00.000+02:00

Lately I'm reading many post on skills of a programmer like humility, discipline, those are over other like languages, architectures and so on.Willpower, sacrifice, tenacity, discipline, humility, commitment that's typical of a good programmer.A programmer by calling, does not look for to fulfill the goals, just do it, but that wants to do it well, likes to program and therefore to learn. Learn

Ideas for advergame

2007-07-21T07:17:00.000+02:00

I’ve seen the news, one surprised to me, far from our market and our daily view, sadly. Always, when a company decided to produce an advergame, the advertiser not very often knows what the best thing to get successful campaign is. For that reason usually they leave all the responsibility on the company that produces the game, sometimes would like to have the “phone a friend” option like in “Who

Who moved my music?

2007-07-05T01:16:00.000+02:00

Step by step, we continued ourselves detecting errors in the mobile games industry. One of them was commented of an interesting form by Toby Lewis, the quality of music - to say something of the strange noises made-. The producers have many allegations to say, the size available for games, the impossibility to use something better than a MIDI, impossibility to turn the volume down, the users set

Little Red Riding Hood and TVE

2007-06-15T01:26:00.000+02:00

Since you see in our Website, we have launch a new game to the market. We do it in cooperation with the most important Spanish TV channel, channel that is surprising by the speed to renew itself. That channel is TVE, It has seen the following step that is going to give the industry and has taken a very interesting position.Until recently, It used to ask for brands to the conten producer that

Mobile Entertaiment Market (MEM)… that poor event

2007-06-09T20:55:00.000+02:00

Unkasoft arrives fast to the Monte Carlo’s chicane, with our Panda. We’ve arrived to the MEM with high expectations, about which it thought a referring event of the mobile entertainment industry. Our invitation did not give access to hear the experts, so I cannot give a direct opinion. But I’ve asked to several attendants and they confirmed to me that the sessions, with some exception, were

e-Health

2007-06-06T20:13:00.000+02:00

It seems that again a new niche of mobile market was found. In addition it´s a niche of which it envied to speak a long time ago, the applications focused to the health.“The French company France Télécom created in December of 2006 a division specialized in health, after the success of the SMSoleil experiment, in the summer of 2005” (source Five Days). In particular the SMSoleil project I don’t

Become a Guru, Why not?

2007-05-25T17:40:00.000+02:00

Often we listened, it comes the guru of X or the Guru of Y made a brilliant contribution.According to RAE association guru means, “Person to whom considers teacher or guides spiritual, or to who recognizes intellectual authority to him”. I guess you haven’t seen gurus in the spiritual range recently.Wikipedia describes a concept closest to which there is in the world, defining the guru like an

We do not learn… Educational gaming

2007-05-24T11:44:00.000+02:00

It seems that we do not learn, last year a small Spanish company as we are, tried to present ideas about how the games can improve the learning. Of course, governmental institutions and companies that are already working in the sector of education said to us that they did not see it suitable. Worse even if we took advantage of a device within reach of anyone, as it is the cell phone. Once again

Join Us

2007-05-22T12:50:00.000+02:00

Unkasoft is looking for new graphical designers.We are extending our team. If you are a graphical designer,with 2D pixel art knowledges, and you want to enjoy Salamanca, send your CV and a summary of your works to jobs@unkasoft.comWe offer indefinite duration contract and a good atmosphere of work. Dare you do it?

Unkasoft 2007 Staff

2007-05-17T19:37:00.000+02:00

May 17th, Unkasoft Staff had a meeting, without collaborators, for talking about a lot of things.We decide to take a photo of the group to immortalize the moment we were all at the office.The place is the garden from Genesis Companies Incubator, where Unkasoft offices are.Here you have the staff phot and starting from left-upper corner:-David (Ilustrator and Graphic Designer)- Alberto (Videogame

The diet arrives at the console

2007-04-29T23:09:00.000+02:00

It’s the title of an article that has called me the attention in the number of April of the Economic Present time. They mention the concept of “exergaming” and according to a study as Wii consumes the double of calories that other players (Clinical May of Rochester, Minnesota). As any analysis has their opposite, who is of the State University of San Francisco that says that a console does not

Advergaming don't stop

2007-04-10T19:04:00.001+02:00

The advergaming industry grows and numbers are even better, growth rate of nearly 23%. That’s something we know in first person. And I’m sure the rest of my friends, Omepet and Exelweiss confirms too. Analysing the eMarketer article the main points are: “Increasing realization among advertisers that games are a viable way to reach their targets.” Basically they trust in the idea.“

Advergaming for Childs… you can’t fool me

2007-04-05T12:46:00.000+02:00

Step by step we jump into the advergaming World, as other audio-visual way of communication; it has a huge people impact. That’s good used in a good way. One of the first questions to advertisers is related to the targeted age. I generally heard the same answer from 15 to 30 –except the funny situation in which wants 4 all ages- . All of us known, the age to be admitted in the new