Advergaming don't stop

The advergaming industry grows and numbers are even better, growth rate of nearly 23%. That’s something we know in first person. And I’m sure the rest of my friends, Omepet and Exelweiss confirms too.

Analysing the eMarketer article the main points are:

• “Increasing realization among advertisers that games are a viable way to reach their targets.” Basically they trust in the idea.
• “Broadening of the gaming demographic to include older gamers and women“
• More games massively multiplayer online games (MMOGs) and online advertising. Online capability will move this market
• “Proven success of the advergaming model”. Our customers corroborate that.

Something is clear this market will be impressive:

Just one advice, same as other people in the marketing market will do: devalue your advertising quality is devaluing your company … Don’t invest money to devalue the thing you love the most.