We are launching our first great game and at the same time we are launching a casual game that will be followed by others in a short time. Our surprise with the market since we started with Unkasoft, is the fast that the market can change and the needed of continuous adaptation that we need. Two years ago, any game that we take to the distributors and operators will have enough success because of the needed of content in the market. Nowadays a lot of us have entered all of a sudden for covering that demand and we have saturated the “mediocre” mobile videogames market. The force of the known brand and the casual game has been imposed, and operators and distributors are real slaves from brands. They don’t value the quality of the content they are distributing and selling. The market is full of mix agents like the developer-distributor that are all time seeing competition in everywhere and are disposed to “kill” for inserting their catalogs in the operators at any price. Now we have started hearing about the needed of seeing some quality games, but what we are seeing are “brand games” and the quality is something far.

We have a hard commitment, we have created quality and we have embarked on a launching without brand to persuade from their mobile phones possibilities. There, where we think that we will beat, can be our major weakness: Does the mobile games player want a great game of high quality? We think that a quality game for mobile phones can be played by “heavy users” in some free time or completing the big videogames platforms, and at the same time can open new doors for casual players. But as usual we must fight in different fronts; we also have casual games for a short use, and being more easy to use for the not initiated into the videogame world, but not loosing the quality and the fun.

I think that the market needs quality in all of the games and not making the mistake from other platforms like “only is important getting money at any cost no matter the quality, the fun and the player”.

posted by Jaime Lanchares : 5:26 pm