The concept of augmented reality each day has more success. It has gone from being something intended for military use, to overlap information on the helmets of the pilots, to be something for everyday use.

The possibilities are endless, from training to marketing arena. A clear example is the action taken by Ikea and their agency Mobile Dreams.
The challenge is clear sell more by watching how fits the product in your house. Something we had seen before in the world of clothing but not they are the first one in the furniture arena.
Helping visually how the furniture fits at home before buying it, certainly reinforces the purchase.

Labels: Augmented Reality, mobile advertising

The MMA (Mobile Marketing Association) has presented the report about the mobile marketing industry in Spain.
The result can not be more encouraging. In the middle of a crisis in which we see everything going down, mobile marketing thrust one's chest out, and grow by 13.3%, with 32 million Euros investment.













And mobile Internet applications are those brilliant higher growth.













Similarly, the future trend is that these formats will continue to grow. From my point of view, 'search' will rise, and get the same weight than Internet.

The concept of advertising in video games, what to say? Is our format, and give us our name Unkasoft Advergaming. In-game format is a non-intrusive one, something that SMS and MMS are more difficult to justify.
Bluetooth, it still also has a small component of intrusiveness.
VOICE, is still to take off in Spain, although the U.S. seems to have more success.















The report reflects what we have seen in the market this week with the Google acquisition of AdMob, a leading mobile marketing network. Google paid U.S. $ 750M for a company which was founded in 2006.

More info in the MMA web site.

Labels: advergaming, mma, mobile advertising, Unkasoft advergaming

mmCHANNEL & UNKASOFT presents in Spain their last initiative. Both companies, thanks to the strategic alliance in the Mobile Marketing Arena, reached in 2009, will enable Simyo, the leader MVNO in Spain to be the first operator to offer free mobile games to all their client base, and to every customer in a close future.

Simyo offers free games for mobile phones, including publicity for offering this kind of products freely. Adding publicity to the games, offers a new way of communication between customers and companies, not making the user experience weaker, but the opposite, making it more funny and close.

mmGAMING, the gaming product from mmCHANNEL, delivers innovation and flexibility to manage the mobile games life-cicle over time in order to maximise the service value with compelling consumer experiences.

Our games communications platform, serves as social community hub, built around a brand and manages consumer propositions related to Premium Games, Incentivized games ( try before you buy, rental models – time, plays-, etc...) and opening doors of Mobile Advertising through our advergaming “on the fly” platform.

Once again, Simyo keeps on innovating not only within the MVNO's segment, but going ahead as well of the traditional MNO's, being the first mobile telephony operator to offer it's customers, free games with publicity. With this, Simyo reinforces the attractive existing actual offer in the digital wap & wep portals (reachable from any Simyo customer mobile phone or any computer), complementing the existing offer of Premium games, as well as fulltrack, realtones & wallpapers.

Initially, it will be possible to find, among other games, some Zeemote Ready titles. Zeemote is the bluetooth device, that offers the best user experience possible as the customer is playing with a joystick in the handsets, in titles like, “Bubble Crashers”, “Valquiria” or “Bricks”, from the Advergaming company Unkasoft that has reached recently reached an strategic alliance with mmCHANNEL.

‘In-game advertising will be the most effective format in mobile marketing thanks to the interaction with the consumers’, Juan Antonio Muñoz, Unkasoft founder.

Labels: advergaming, mobile advertising

We’re travelling next May 7th to London and in the agenda we have good news. We’ve been nominated in the Mobile Advertising and Marketing Awards:
Best use of mobile in driving new revenue and sales: Advergaming on the Fly

So cross your fingers we finally reach the trophy, on this occasion our colleague Laura will pick it up :)

Labels: award, mobile advertising, Unkasoft advergaming

Unkasoft Advergaming, a leading provider of advergaming and mobile marketing solutions, and mmChannel leader in mobile multimedia solutions, today announced that it is offering solutions for mobile advertising.

GameSpace (http://unkasoft.mobi/) provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user’s mobile phones. GameSpace provides a host of benefits to the mobile operator, including an increase in income from content, the potential to widen the number of users by offering content for free, or for preview, and a new income source for back catalogue games.

• mmCHANNEL’s provides a Value Added Digital Entertainment service platform for Web/Wap/SMS content management and delivery that is designed to enhance the User’s “digital experience” through:
• A “dual delivery” solution for the PC and Mobile to download full track music, ring tone, games etc plus video services
• A vast [licensed] catalogue of up-to-date media comprising music and video tracks ingested from major and independent labels
• Additional modules that include Subscriptions, Advertising and ‘Community and Recommending’ solutions that inspire loyalty and increase ARPU
• Comprehensive and innovative WEB and WAP marketing sup-port programs designed to enhance the client’s branded image

“Today’s announcement will change the way marketing agencies create their campaigns,” said Juan Antonio Muñoz-Gallego, Co-founder Unkasoft. “Both companies are in the Red Herring Europe 2009, which evidences our solutions working together increase the ROI of the mobile marketing campaigns.”

“The continued expansion of the mobile subscription base is a main growth driver, with many industry analysts anticipating a 20 per cent increase by 2013. Given the increasing role and demand in mobile broadband, data usage will be driven by consumers initiating longer and richer data sessions in the relaxed environment of their home, browsing the web, downloading games, video content and social media applications. Therefore, this alliance with Unkasoft enhances our collective position in addressing the growing demand for “User Interactive” solutions and “Mobile Advertisement” targeted approaches,” said Marc Ian Rose, Chief Commercial Officer for mmCHANNEL.

Labels: mmchannel, Unkasoft advergaming

Today we’ve moved several things; including work on the improvements that MMA has as challenge for the guidelines. A set of guidelines, which have been accepted by all operators in the U.S., something that motivates us to continue to work on those committees. Let's see if we get the same degree of consensus in Spain.


In the afternoon, thanks to Bena, we participated in the Gomo News un-conference.
It seems that many issues that continue to move in the mobile marketing arena: Barcodes - QRcodes, tracking & Analytics campaigns ... I still share the view of several participants; the absence of standards, especially on barcodes, stuck the idea. And forced to take positions code agnostic to face the problem.
Asking one of the speakers at the audience about how many have used a barcode on the mobile, only four raised their hands. And considering that we are a forum for mobility, I think on the street is even worse.

Then in the second round, it was discussed the creation of ad-networks for mobile. It is one of the hot areas, but is a clear concern for the well-defined business model, and relevant advertising.

One of the speakers spoke about millions of downloads on a campaign ... I personally believe that we must stop deceiving. We would all like to have that data, but I don’t know anyone who has such effectiveness. The experiences I have seen from other companies, remain in the area of thousands of downloads in the UK.

Moreover we must always remember quality for the advertiser it’s better than quantity.

Labels: ctia wireless, gomo news

Unkasoft on the list of Red Herring with a list of Spanish companies, among which several friends:



1. Abiquo
2. EdeTiendas
3. mmCHANNEL
4. Polymita Technologies
5. Shopall
6. Ta with you
7. Unkasoft Advergaming
8. Wireless Mundi
9. YouLynx
(via edetiendas)

You can see the full list here.
From here mmChannel encourage and especially Cristóbal will be at the event in Berlin.
Also, congratulations to YouLynx and Ta with you.

Labels: company, entrepreneur, innovate europe

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Labels: company, entrepreneur, mobilemonday

Unkasoft, a leading provider of advergaming and mobile marketing, today announced that it is offering free games via the Gamespace Portal that are also compatible with the popular Zeemote JS1 Wireless Controller. The Zeemote JS1 is the award winning Bluetooth gaming controller, which creates the world’s best mobile gaming experience.

GameSpace (http://unkasoft.mobi/) provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user’s mobile phones. GameSpace provides a host of benefits to the mobile operator, including an increase in income from content, the potential to widen the number of users by offering content for free, or for preview, and a new income source for back catalogue games. All games on the GameSpace Portal are now compatible with the Zeemote JS1 Controller, enhancing the overall mobile gaming experience for the user.

The GameSpace portal also leverages Microsoft’s ad server, Atlas, that is able to configure several campaigns for the GameSpace mobile portal, which will be presented in an adapted form for every device in the market. Also, Unkasoft Advergaming On the Fly technology injects advertisements at several places within games and applications.

“Today’s announcement will change the way users interact with mobile games,” said Juan Antonio Muñoz-Gallego, Co-founder Unkasoft. “GameSpace allows advertising agencies to insert ads into any interactive mobile game without development tasks and now that the games are Zeemote compatible, users can use the JS1 Controller to enhance their player experience.”

“The Zeemote JS1 coupled with Advergaming offers a unique way to deliver a mobile marketing message to a user through immersive game play,” said Ernie Cormier, Zeemote CEO and President. “I am pleased that Unkasoft will enable the Zeemote users to take advantage of a compelling new frontier in mobile gaming.”

Labels: free games, mobile games

Yesterday, Unkasoft was one of the the winners of the Mobile Peer Awards. I was there making the presentation of our candidature and the public supported us for the award. Thanks to everybody for your support and thanks to all people that helped us in the process. I think that we will see the video soon in Youtube ...