MINI advergaming foray with its mobile marketing agency Mobile Dreams Factory. As we see in the press release on the official website of MINI, MINI Jukebox is able to travel back in time, reliving the past five decades through music. The game objective is simple: follow the music, clicking on the iPhone screen. You find different levels of difficulty for both casual users, and for the most advanced ones.

The game is completely free and can easily be downloaded from Apple Store. To do this, just enter keywords in the search as "MINI" or directly "MINI Jukebox".

Day after day we see more big brands using videogames as a marketing tool. The trend is still to grow the spending in interactive marketing and reduce the traditional.

Labels: advergaming, iphone, mini

The MMA (Mobile Marketing Association) has presented the report about the mobile marketing industry in Spain.
The result can not be more encouraging. In the middle of a crisis in which we see everything going down, mobile marketing thrust one's chest out, and grow by 13.3%, with 32 million Euros investment.













And mobile Internet applications are those brilliant higher growth.













Similarly, the future trend is that these formats will continue to grow. From my point of view, 'search' will rise, and get the same weight than Internet.

The concept of advertising in video games, what to say? Is our format, and give us our name Unkasoft Advergaming. In-game format is a non-intrusive one, something that SMS and MMS are more difficult to justify.
Bluetooth, it still also has a small component of intrusiveness.
VOICE, is still to take off in Spain, although the U.S. seems to have more success.















The report reflects what we have seen in the market this week with the Google acquisition of AdMob, a leading mobile marketing network. Google paid U.S. $ 750M for a company which was founded in 2006.

More info in the MMA web site.

Labels: advergaming, mma, mobile advertising, Unkasoft advergaming

mmCHANNEL & UNKASOFT presents in Spain their last initiative. Both companies, thanks to the strategic alliance in the Mobile Marketing Arena, reached in 2009, will enable Simyo, the leader MVNO in Spain to be the first operator to offer free mobile games to all their client base, and to every customer in a close future.

Simyo offers free games for mobile phones, including publicity for offering this kind of products freely. Adding publicity to the games, offers a new way of communication between customers and companies, not making the user experience weaker, but the opposite, making it more funny and close.

mmGAMING, the gaming product from mmCHANNEL, delivers innovation and flexibility to manage the mobile games life-cicle over time in order to maximise the service value with compelling consumer experiences.

Our games communications platform, serves as social community hub, built around a brand and manages consumer propositions related to Premium Games, Incentivized games ( try before you buy, rental models – time, plays-, etc...) and opening doors of Mobile Advertising through our advergaming “on the fly” platform.

Once again, Simyo keeps on innovating not only within the MVNO's segment, but going ahead as well of the traditional MNO's, being the first mobile telephony operator to offer it's customers, free games with publicity. With this, Simyo reinforces the attractive existing actual offer in the digital wap & wep portals (reachable from any Simyo customer mobile phone or any computer), complementing the existing offer of Premium games, as well as fulltrack, realtones & wallpapers.

Initially, it will be possible to find, among other games, some Zeemote Ready titles. Zeemote is the bluetooth device, that offers the best user experience possible as the customer is playing with a joystick in the handsets, in titles like, “Bubble Crashers”, “Valquiria” or “Bricks”, from the Advergaming company Unkasoft that has reached recently reached an strategic alliance with mmCHANNEL.

‘In-game advertising will be the most effective format in mobile marketing thanks to the interaction with the consumers’, Juan Antonio Muñoz, Unkasoft founder.

Labels: advergaming, mobile advertising

The MMA has released the new version of Mobile Advertising Overview, which contains good educational practices in mobile marketing. Required reading for everyone : ) who are interested in the industry.
From Unkasoft, we try to contribute with the experience we got with you all.

You can download it free from http://mmaglobal.com/mobileadoverview.pdf

Labels: advergaming, advertising, mma, mobile advertising

Only a few weeks to jump into the Mobile World Congress. Once again we’re going to be there in the Spaniard Pavilion showing the trend for this 2009. Coming soon, our news for the free games site, GameSpace.
Direct link to gamespace:












So we meet you in Barcelona.

Labels: advergaming, company, events, mobile advertising

'Yellow Pages' and' Pelochos' are the first games for young people, get it from the new Yellow Pages Spain portal .

The games can be downloaded for free by texting an SMS to 7188 with the text "juego PA" or "juego pelochos", browsing through the mobile movil.yell.es address, or through http://nt.paginasamarillas.es/juegos.

And if this wasn't enough, you can win a PSP, the perfect gift for you ... and perhaps your partner will hate you :). All you have to achieve is to be the best and send the score when you finish the game. PaginasAmarillas.es will give you a PSP if you are in the top twenty.

Labels: advergaming

The new advertising age has come. I don't now if our company rocks, :) as our friend Bena mentioned , but the advergame concept rocks for sure.

Cheer up!

Labels: advergaming

It has begun the countdown, today I started to spot the list of people who will attend the event and I liked it.
In the event we will defend the values of mobile advertising, and I say that because, sustainable publicity, respect for the environment, innovation and respect for users are more necessary than ever.
An example of traditional advertising I see -suffer- every day, advertising hand in hand, windscreens, and leafleting.

I suffer due several reasons; I didn’t ask for paper on my car’s windscreens, intrusive, obviously is something that anyone asked. The second and more importantly, the Amazon forest is disappearing at an alarming rate, so every time I see that we abuse of our forests to do something so pointless, I get grouchy. And therefore, the publicity achieved is absolutely negative.
I also believe that companies who use these means have a low level in their marketing departments.

The digital advertising, online advertising, I hope to grow and the event will IIR ideas to advertisers to work in a more sustainable way.

So we need to save our natural resources to do their job better.

Labels: advergaming, company, events

Unkasoft, in particular Jaime will be one of the speakers at IIR's Mobile Advertising 2008. So June 23th will be the moment in Brussels to comment our experiences and listening to the rest panellist. Personally, IMHO, mobile advertising is the future but we must arrange it today.

As the IIR‘s team says: ’2008 certainly looks like being the year when this nascent market finally gears up for growth. The rollout of flat rate data pricing by operators across the globe has boosted mobile internet and content markets, crucially increasing the reach and effectiveness of mobile advertising”. As we commented recently in the MMA’s committees, educating the market - advertisers, the media and the rest of the ecosystem - represents one of the biggest challenges facing the advertising industry moving at the moment. And mind the standardization necessary for a successful market.

Therefore under the IIR am convinced that this is a good forum to rely on the agenda with people like:

Xavier Perret, VP Communication Suite & Digital Advertising, ORANGE FT GROUP

Juhani Kivikangas, VP Content, TELIASONERA

Tanya Field, Head of Mobile Internet, O2 UK

Carl Taylor, Director of Applications & Services, Global Technology Strategy, HUTCHISON WHAMPOA (EUROPE)

Stefaan Van Dyck, Head of Business Development, PROXIMUS

Nuno Lopes Gama, Mobile Internet & New Business Manager, SONAECOM

Giles Rhys Jones, Director Interactive, OGILVYONE & OGILVY ADVERTISING

Alain Heureux, President, IAB EUROPE

Joy Whitehead, Communications Director, ZED MEDIA

Henry Stevens, Director of Media & Entertainment, GSMA

…

Also our friends from Gomo News are one of the media partners, something that I am glad to see.

Last Friday Ricardo told me that Crisis in Latin means opportunity. But I’m opting for representation in Japanese, which means simultaneously two very different things, opportunity and danger. In this Crisis scenario, I see an opportunity in the mobile marketing, but what we must be prepared to avoid possible dangers.

I hope you join us there.

Labels: advergaming, company, events

GameSpace is a new BETA form on non-intrusive advertising. The advertisements are triggered on the internet in the Mobile Internet and within the game. And now fully integrated in your favorite's social network, Facebook.

An easy way to share the best mobile games with your friends. During the presentation at the CTIA Wireless-Las Vegas service opens an opportunity for a global community GameSpace can be found within applications Facebook or at unkasoft.mobi.

Labels: advergaming, gamespace

Unkasoft GameSpace BETA is ready. For now, it will be launched at the 3GSM World Congress Mobile, thanks to four big advertisers.

Soon, I’m going send you the access information and, please, give your feedback.

Those who want to try GameSpace send an email to info@unkasoft.com and discover a new form of advertising.

Labels: advergaming

The first reason is something that happened a few days ago but came to my ears until Monday. "Thanks to the company Unkasoft, Luis and Belén won the prize for the business idea in the field of ICT (Information and Communication)" you can see further details here.

These two students from 5 th Telecommunications were talking to us for some time, investigating everything about the idea of Advertising Games. We’re proud of the work they did, and happy because the ICT award they won. See their gratitude is a pleasure, really welcome, congratulations. Anyhow, I will see if they could join us in the Mobile 3GSM World Congress, to see how the solution works in real life. Even as I asked them for their CVs. Salamanca this far, but I want to endorse or even hire them, as soon the finish their studies.

The second reason that I’m glad to hear about the campaign from Oxfam in Hardgame2 & Meristation. I like to see, we care about these Games for Change. From here to thanks DOID which has helped us to transmit it, but every time I am pleased to be a member.

Labels: advergaming, strategy

Some time ago, Intermon Oxfam launched a serious game explaining us the problem of the refugee camps in Darfur.

The problem persists, and efforts to remind that problem continues. Oxfam Australia joins games for change idea.

I think is worthy to dedicate some of our time to this initiative, it’s your option, 24 million people are displaced due to conflicts, and they have no option. In addition to the separated families from their homes, the situation in the camps is hard on them food and water, are not insured.

I still do not understand; why our governments are so fast regulating things like the digital canon, or the Spanish government spent 1,000 million euros in advertising last four years, instead mind the conflicts where people die are forgotten. The saddest is that I don’t believe any of the main politic parties in Spain nor your government, is going to worry about this, if you don’t help.

From here I want to thank Oxfam, their continue efforts to help those 24 million people.

Labels: advergaming, serious game

Some time ago, Intermon Oxfam launched a serious game explaining us the problem of the refugee camps in Darfur.

The problem persists, and efforts to remind that problem continues. Oxfam Australia joins games for change idea.

I think is worthy to dedicate some of our time to this initiative, it’s your option, 24 million people are displaced due to conflicts, and they have no option. In addition to the separated families from their homes, the situation in the camps is hard on them food and water, are not insured.

I still do not understand; why our governments are so fast regulating things like the digital canon, or the Spanish government spent 1,000 million euros in advertising last four years, instead mind the conflicts where people die are forgotten. The saddest is that I don’t believe any of the main politic parties in Spain nor your government, is going to worry about this, if you don’t help.

From here I want to thank Oxfam, their continue efforts to help those 24 million people.

Labels: advergaming, serious game

We’re back; starting this 2008 plenty of energy & challenges, hopefully none will resist. The New Year came with a cool idea of mobile marketing, which was used in the film No Digas Nada (Don't say anything), perfect for use with your boss and send it to your colleagues. As in the movie, erase all those people who make your life impossible. Those rich politicians, these posh people going to the gym, the caretaker controlling all your movements even when you go to the bath,…
You could download the application from here, remember, you need to have a mobile with camera support -my father will not be able to download it in its mobile, for sure-.
I’ve already seen people in the office taking me pictures, so I must have died in several ways. Among us, I mean everyone at the office hate me, perhaps due to the impossible projects I found.

You can't lose this opportunity.

Labels: advergaming, j2me

If anything can go wrong, it Will

Corollary:

1. If there is a possibility of several things going wrong, the one that will cause the most damage will be the one to go wrong
2. If anything just cannot go wrong, it will anyway
3. If you perceive that there are four possible ways in which something can go wrong, and circumvent these, then a fifth way, unprepared for, will promptly develop

A new a 'serious game' reaches the market, in this case it is an action launched by the Galician government, through the Ministry of Labour. The aim is to promote the prevention of risks at work. The "Movemento Against the Murphy's Law" is trying to save us.

Today, three people die every day in accidents at work in Spain. It seems a simple fact, but today again three people are going to die at work. If the Xunta rescue one of these people, all this action will be worth.

As you could see in our friend’s site, imagame, the mobile game was produced by Loroestudio and also can be played through a web emulator. The game is powered by Unkasoft Platform, so let me another medal to the team that we have.

I encourage you to participate in this initiative, and I hope the game can avoid Murphy’s law.

Labels: advergaming, mobile games, serious game

Yesterday November 6, the Minister of Industry, Trade and Tourism, Joan Clos, has opened the International Digital Content Forum 2007. Unkasoft has received the Innovation Award for the project: Advergaming on the fly.

The reason for the award is our platform from which could introduce advertising into videogames automatically. AOF is the tool required for any Mobile Marketing project.
http://www.ficod2007.es/blog/?p=67#more-67


Sincerely, we are grateful to FICOD and the Ministry for the award. The situation became perfect, because while I was waiting, I met Alberto Benbunan from Mobile Dreams, also awarded. Two awards for companies within the Mobile Marketing Association, it appears that this finally takes off.
Within the environment of SIMO, Nae from DOID gave a demonstration of how fast he could publish news (http://www.anaitgames.com/?p=6486).

We hope that soon we could give more news like this.

Labels: advergaming, aof, unkasoft

Kaixo!, I have to improve my euskera. Today we have to mention a new launch in the advergaming market. Elebila, the first euskera searcher on the Internet. The project launched by BlueXare, a mobile marketing agency, has focused the campaign to promote the euskera language. Once again we observe how to use games to move an idea; you can download the game from: http://www.elebila.eu/game/.

The game has another peculiarity; Elebila Game was produced using Unkasoft Platform, something crucial for us. I hope that our partner Bluexare continue promoting the mobile marketing and advergaming.

Congratulations to Elebila and Bluexare.

Labels: advergaming, j2me, mobile games

It seems that this new media are gaining importance and its regulation is going to be fundamental to success. The Spanish Ministry of Industry, Tourism and Commerce is going to standardize the use of SMS using the same regulation we have for email, based on the consent of the user - they are not make life difficult for their self-.
It seems that the regulations always go slower than the market. Not only that, but that the norms seem that they have been elaborated without understanding the technology and its use. The annoyance of a SMS nonasked is far from the annoyance of an email. The immediacy or the impossibility to introduce filters anti-Spam, lets to the exposed consumer to suffer intrusive ads. Also it’s not regulated the publicity in formats different than SMS, once again is left all ambiguous.
For example, something that usually requests in any form of a game ours to send information to an advertiser, the email info. The email it’s considers personal data, if it indicates full name, company, etc. Juan_Antonio_muñoz@miservidor.com, would consider personal data. If the data is wow@hotmail.com, no longer personal data is considered. Who knows what kind of email use their customer? .

Let us cross the fingers, I hope they will do their best to regulate a new media with a 102% of penetration, and avoid the copy-paste from the regulation referring to Internet.

Labels: advergaming, mobile games

I’ve seen the news, one surprised to me, far from our market and our daily view, sadly. Always, when a company decided to produce an advergame, the advertiser not very often knows what the best thing to get successful campaign is. For that reason usually they leave all the responsibility on the company that produces the game, sometimes would like to have the “phone a friend” option like in “Who Wants to Be a Millionaire” to answer the question. Really, what the supplier knows about the advertiser consumers? Who knows? Maybe the best, would be that an advertiser defines exactly that is what they need. In the case of not knowing it, the one that asks he is idiot 5 minutes. The one that does not ask is idiot all its life.

Doritos, instead of the “phone a friend” option, decided to use the “audience” option. “The Unlock Xbox”, extraordinary initiative, which invites to provide ideas for the new game, and get the best idea to fit their brand. www.snackstrongproductions.com

Who knows better than the consumers what they like? I mean that concept is not viable in most of advertisers. The strategy that has decided to use Doritos requires time and conviction in the taken decisions.

As we are not going to often see this kind of ideas, join them and participate in this brainstorming.

Labels: advergaming, strategy