Unkasoft, in particular Jaime will be one of the speakers at IIR's Mobile Advertising 2008. So June 23th will be the moment in Brussels to comment our experiences and listening to the rest panellist. Personally, IMHO, mobile advertising is the future but we must arrange it today.

As the IIR‘s team says: ’2008 certainly looks like being the year when this nascent market finally gears up for growth. The rollout of flat rate data pricing by operators across the globe has boosted mobile internet and content markets, crucially increasing the reach and effectiveness of mobile advertising”. As we commented recently in the MMA’s committees, educating the market - advertisers, the media and the rest of the ecosystem - represents one of the biggest challenges facing the advertising industry moving at the moment. And mind the standardization necessary for a successful market.

Therefore under the IIR am convinced that this is a good forum to rely on the agenda with people like:

Xavier Perret, VP Communication Suite & Digital Advertising, ORANGE FT GROUP

Juhani Kivikangas, VP Content, TELIASONERA

Tanya Field, Head of Mobile Internet, O2 UK

Carl Taylor, Director of Applications & Services, Global Technology Strategy, HUTCHISON WHAMPOA (EUROPE)

Stefaan Van Dyck, Head of Business Development, PROXIMUS

Nuno Lopes Gama, Mobile Internet & New Business Manager, SONAECOM

Giles Rhys Jones, Director Interactive, OGILVYONE & OGILVY ADVERTISING

Alain Heureux, President, IAB EUROPE

Joy Whitehead, Communications Director, ZED MEDIA

Henry Stevens, Director of Media & Entertainment, GSMA

…

Also our friends from Gomo News are one of the media partners, something that I am glad to see.

Last Friday Ricardo told me that Crisis in Latin means opportunity. But I’m opting for representation in Japanese, which means simultaneously two very different things, opportunity and danger. In this Crisis scenario, I see an opportunity in the mobile marketing, but what we must be prepared to avoid possible dangers.

I hope you join us there.

Labels: advergaming, company, events

posted by Juan Antonio Muñoz-Gallego : 4:16 pm