Friday, December 11, 2009
MINI advergaming foray with its mobile marketing agency Mobile Dreams Factory. As we see in the press release on the official website of MINI, MINI Jukebox is able to travel back in time, reliving the past five decades through music. The game objective is simple: follow the music, clicking on the iPhone screen. You find different levels of difficulty for both casual users, and for the most advanced ones.
The game is completely free and can easily be downloaded from Apple Store. To do this, just enter keywords in the search as "MINI" or directly "MINI Jukebox".
Day after day we see more big brands using videogames as a marketing tool. The trend is still to grow the spending in interactive marketing and reduce the traditional.