The Spanish company Unkasoft, creators of applications for iphone y
Android is launching Zombie Meatballs, a frenetic arcade game in the
appstore.

The game is already available for free download. Zombie Meatballs is an
old style arcade game in which a cook must kill zombie in
each phase and cooks them up as meatballs. The mechanics are based on the
famous ¨Snowbros¨ from the early 90s but have been adapted to a zombie
theme and using the full potential of the graphics for the
iPhones/iPads/iPods touch.

The game includes 18 different enemies, tools that enhance the cook´s
skills, 30 levels, online ranking, and even allows the player to bring in
another personality at higher levels.

The game functions as an arcade game that allows the player to play all
the games that they want but each time they are killed they have to start
the game over at level one. But Unkasoft gives users the opportunity to
start at the last level achieved by buying a ¨cheatcoin¨ which will allow
for unlimited play at increasing levels.

Follow us on Facebook: http://www.facebook.com/zombiemeatballsgame

Zombie meatballs. iPhone game trailer from unkasoft on Vimeo.

Labels: free games, iphone, Unkasoft advergaming

Labels: serious game, Unkasoft advergaming

Unkasoft works with mobile marketing agencies; they develop games and applications focused on advertising. This is a great platform for the launching of brands and for advertisers to be known in the new media.

Laura Jañez told us about the expectation of the company for 2010. (via smartphone)

Labels: mwc, Unkasoft advergaming

The Mobile World Congress provides a one-stop-shop for everyone looking to understand what will drive the success of the mobile industry over the next year.
Stop by at our stand to enjoy our latest innovations in mobile advergaming, android and iPhone. Unkasoft leading solutions and projects, as well as our experience, our goal, accompany your mobile marketing strategic to success.
Visit us on Spanish Pavilion -Courtyard CY19- to learn more, and arrange a meeting sending an email to info[at]unkasoft.com .

Visit us, Courtyard CY19
February between 15th and 18th
Location: Fira de Barcelona
Montjuic
Avinguda Reina Maria Cristina
s/n 08004
Barcelona, Spain
email us: info[at]unkasoft.com

Labels: mobile world congress, Unkasoft advergaming

The MMA (Mobile Marketing Association) has presented the report about the mobile marketing industry in Spain.
The result can not be more encouraging. In the middle of a crisis in which we see everything going down, mobile marketing thrust one's chest out, and grow by 13.3%, with 32 million Euros investment.













And mobile Internet applications are those brilliant higher growth.













Similarly, the future trend is that these formats will continue to grow. From my point of view, 'search' will rise, and get the same weight than Internet.

The concept of advertising in video games, what to say? Is our format, and give us our name Unkasoft Advergaming. In-game format is a non-intrusive one, something that SMS and MMS are more difficult to justify.
Bluetooth, it still also has a small component of intrusiveness.
VOICE, is still to take off in Spain, although the U.S. seems to have more success.















The report reflects what we have seen in the market this week with the Google acquisition of AdMob, a leading mobile marketing network. Google paid U.S. $ 750M for a company which was founded in 2006.

More info in the MMA web site.

Labels: advergaming, mma, mobile advertising, Unkasoft advergaming

We’re travelling next May 7th to London and in the agenda we have good news. We’ve been nominated in the Mobile Advertising and Marketing Awards:
Best use of mobile in driving new revenue and sales: Advergaming on the Fly

So cross your fingers we finally reach the trophy, on this occasion our colleague Laura will pick it up :)

Labels: award, mobile advertising, Unkasoft advergaming

Unkasoft Advergaming, a leading provider of advergaming and mobile marketing solutions, and mmChannel leader in mobile multimedia solutions, today announced that it is offering solutions for mobile advertising.

GameSpace (http://unkasoft.mobi/) provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user’s mobile phones. GameSpace provides a host of benefits to the mobile operator, including an increase in income from content, the potential to widen the number of users by offering content for free, or for preview, and a new income source for back catalogue games.

• mmCHANNEL’s provides a Value Added Digital Entertainment service platform for Web/Wap/SMS content management and delivery that is designed to enhance the User’s “digital experience” through:
• A “dual delivery” solution for the PC and Mobile to download full track music, ring tone, games etc plus video services
• A vast [licensed] catalogue of up-to-date media comprising music and video tracks ingested from major and independent labels
• Additional modules that include Subscriptions, Advertising and ‘Community and Recommending’ solutions that inspire loyalty and increase ARPU
• Comprehensive and innovative WEB and WAP marketing sup-port programs designed to enhance the client’s branded image

“Today’s announcement will change the way marketing agencies create their campaigns,” said Juan Antonio Muñoz-Gallego, Co-founder Unkasoft. “Both companies are in the Red Herring Europe 2009, which evidences our solutions working together increase the ROI of the mobile marketing campaigns.”

“The continued expansion of the mobile subscription base is a main growth driver, with many industry analysts anticipating a 20 per cent increase by 2013. Given the increasing role and demand in mobile broadband, data usage will be driven by consumers initiating longer and richer data sessions in the relaxed environment of their home, browsing the web, downloading games, video content and social media applications. Therefore, this alliance with Unkasoft enhances our collective position in addressing the growing demand for “User Interactive” solutions and “Mobile Advertisement” targeted approaches,” said Marc Ian Rose, Chief Commercial Officer for mmCHANNEL.

Labels: mmchannel, Unkasoft advergaming