KAsiUNblog

Unkasoft's blog, where we talk about mobile games development, gaming industry, agile methodologies and all that matter we're handling every day

Thursday, April 02, 2009

UNKASOFT ADVERGAMES AND MMCHANNEL NOW JOIN EFFORTS IN THE MOBILE MARKETING ARENA


Unkasoft Advergaming, a leading provider of advergaming and mobile marketing solutions, and mmChannel leader in mobile multimedia solutions, today announced that it is offering solutions for mobile advertising.

GameSpace (http://unkasoft.mobi/) provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user’s mobile phones. GameSpace provides a host of benefits to the mobile operator, including an increase in income from content, the potential to widen the number of users by offering content for free, or for preview, and a new income source for back catalogue games.

“Today’s announcement will change the way marketing agencies create their campaigns,” said Juan Antonio Muñoz-Gallego, Co-founder Unkasoft. Both companies are in the Red Herring Europe 2009, which evidences our solutions working together increase the ROI of the mobile marketing campaigns.

“The continued expansion of the mobile subscription base is a main growth driver, with many industry analysts anticipating a 20 per cent increase by 2013. Given the increasing role and demand in mobile broadband, data usage will be driven by consumers initiating longer and richer data sessions in the relaxed environment of their home, browsing the web, downloading games, video content and social media applications. Therefore, this alliance with Unkasoft enhances our collective position in addressing the growing demand for “User Interactive” solutions and “Mobile Advertisement” targeted approaches,” said Marc Ian Rose, Chief Commercial Officer for mmCHANNEL.

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