KAsiUNblog

Unkasoft's blog, where we talk about mobile games development, gaming industry, agile methodologies and all that matter we're handling every day

Thursday, August 10, 2006

Who’s going to win the mobile game match?


In the late 70’s and 80, many companies defined their strategies moved by the ideas of great “gurus” as Kaplan and Norton, they were encouraged to seek exponential growth based on economies of scale. Everyone see sweet, the market of mobile game; want to get a piece of pie?

I found the courage to create a strategy map –inspired by the useful info América passed me-.
The main idea is to share it, and do it useful for all who wants be in –for skeptics of collaborations see the following post about
'Strategy of the Dolphin'-.

We believe in one vision: be one of the best mobile game producers and not be the low cost. I know sounds as a cliché, but quality is the most important consideration; quantity is the least important. In line of that, keep improving shareholder value, shareholder trust in our idea and respond gracefully to this confidence.


Comments:

100% agree with you. If I must say something, is that the known brands moment must evolve like in the PCs, and we will see excellent titles without brands and meeting with success.
 


John V. gave me two interesting comments:
* Take a look to SNAP Mobile J-library
* Profile the target "audience" beore or during game design. Sometimes this gets lost in tech-oriented projects.

I need to change a little the strategy map with these comments.... thanks
 


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