Sorry for being so absent. As you already know, Advergaming is produced by companies, who want to immerse their customers in a game which transmit their product values and brand.

Now, in an increasing number of advergames, becoming immersed in a company's brand is integral and inevitable. We enjoy a game driving a car's brand, we fell positively this way of advertise.

But sometimes the satire is good for our life -I love Monty Pythons sense humour-. Due to this reason is rising the number of anti-advergames, but the first one with came to my life was related to McDonalds Restaurants.

Many people means that Anti-advergame is a good tool to combat in-game ads. but maybe there are more ways in which anti-advergaming could be useful. It opens a new way to criticise the entire unfair situation we see today in the world.

Recently we've received a proposal from a NGO to devise the plan for a serious game, a game based on the problems suffered in Africa.
We're analysing previous experiences as this from Unicef , perhaps games are not just funny . are needed.

Do you know other ideas for that?

In the meantime enjoy our latest advergaming at Pepsi web site