The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the document containing educational approach to mobile applications advertising. Although the document has been officially done with the collaboration of ScreenTonic, Unkasoft Advergaming, Vodafone Group Service Ltd. and Yahoo!, I must remark the fantastic help from Magnus from Golden Geko and Heather from Mobileposse. And give special thanks to Markus from Vodafone, because without him would have been impossible achieve this result.

The document can be downloaded for free at http://mmaglobal.com/mobileapplications.pdf, and address several hot topics such as:

• Mobile Applications Categories
• Mobile Applications as an Advertising Opportunity & Samples
• Mobile Application Advertising Units
• Mobile Application Ad Serving Considerations
• Mobile Application Connectivity
• Targeting and Rendering
• Mobile Advertising Application Response Capabilities
• How to Buy Advertising in Mobile Applications
• Success Drivers
  

Among the examples you can spot what we’ve done in Unkasoft with Movistar, sample of boosting a marketing campaign using in-game advertising.

Labels: mobile application advertising

posted by Juan Antonio Muñoz-Gallego : 4:10 pm