Waiting for my flight at Heathrow I’ve installed Skuair on my mobile, a Daemen Interactive application. And to be frankly, I’ve enjoyed the outcome, I know they are not the only ones who are working along this line but are the ones who have let us a try first. In Europe, we’re beginners in BIDI and QR codes -which are not equal-, both based in DataMatrix, Japan use it long time ago and they use it for everything. Movistar clearly are betting on the BIDI, and in Europe I spot that the trend is more for QR codes, since they have higher density of information.

All our discussion in the Mobile Marketing Association outcome with the same concern, this will not work until the user has the application pre-installed. In addition, the market has to address the standardization problem.



Daemen has taken a step further, creating what I call the ‘real’ codes and you can see the example here:

To test it you have to download the application of skuair first http://www.skuair.com/get

Advantages:

• The main difference is aesthetic; it is no longer something that ugly stain advertising but is integrated much better. You can do the test with our Unkasoft logo – you have to download the app from http://www.skuair.com/get -
• No click on the image required as it recognizes the logo
• No MMS required neither, with a cost that takes into Spain -I hope we see a day that has U.S. prices-.

Disadvantages:

• You have to make the recognition on the server, not a dense as the QR code. But I guess, going to a world of always-ON, does not affect us the server communication.
• We have to install the application. At this point hopefully Daemen, operators and manufacturers work together to achieve.

I guess soon all of us we’ll be recognising QR and 'real' codes, and about BIDI, I do not know its future ...
Without doubt will hear more and more talk about Skuair, meanwhile enjoy this video.

Labels: mobile advertising