Last Thursday, I joined the presentation of the first study about the Spaniard Mobile Marketing Market , we've done in MMA Spain and Accenture. The study accurately reflects the growth of this industry. The market for mobile marketing in Spain in 2008 exceeds the 28 million euros. It’s something quite real, because in the study had participated in the largest domestic companies.
And it’s expected to exceed 100 million by 2010, something entirely feasible, although some friends do not believe him.
You can see a little more detail of what was the event at AECOMO.
And if you have any interest in the paper, just send me an e-mail - I do not know why the MMA has not even uploaded on the web-.

Labels: mobile advertising