Today we’ve moved several things; including work on the improvements that MMA has as challenge for the guidelines. A set of guidelines, which have been accepted by all operators in the U.S., something that motivates us to continue to work on those committees. Let's see if we get the same degree of consensus in Spain.


In the afternoon, thanks to Bena, we participated in the Gomo News un-conference.
It seems that many issues that continue to move in the mobile marketing arena: Barcodes - QRcodes, tracking & Analytics campaigns ... I still share the view of several participants; the absence of standards, especially on barcodes, stuck the idea. And forced to take positions code agnostic to face the problem.
Asking one of the speakers at the audience about how many have used a barcode on the mobile, only four raised their hands. And considering that we are a forum for mobility, I think on the street is even worse.

Then in the second round, it was discussed the creation of ad-networks for mobile. It is one of the hot areas, but is a clear concern for the well-defined business model, and relevant advertising.

One of the speakers spoke about millions of downloads on a campaign ... I personally believe that we must stop deceiving. We would all like to have that data, but I don’t know anyone who has such effectiveness. The experiences I have seen from other companies, remain in the area of thousands of downloads in the UK.

Moreover we must always remember quality for the advertiser it’s better than quantity.

Labels: ctia wireless, gomo news