Unkasoft Mobile Advergaming KAsiUNblog: Advergaming don't stop

Tuesday, April 10, 2007

Advergaming don't stop

The advergaming industry grows and numbers are even better, growth rate of nearly 23%. That’s something we know in first person. And I’m sure the rest of my friends, Omepet and Exelweiss confirms too.

Analysing the eMarketer article the main points are:

“Increasing realization among advertisers that games are a viable way to reach their targets.” Basically they trust in the idea.
“Broadening of the gaming demographic to include older gamers and women“
More games massively multiplayer online games (MMOGs) and online advertising. Online capability will move this market
“Proven success of the advergaming model”. Our customers corroborate that.

Something is clear this market will be impressive:

Just one advice, same as other people in the marketing market will do: devalue your advertising quality is devaluing your company … Don’t invest money to devalue the thing you love the most.

Labels: advergaming, j2me, mobile games