Tuesday, April 22, 2008
Tech Made in Spain
Few days ago I read the Expansion newspaper, as usual, but this time really gets to me emotionally. In particular was one of the Rütten publication survey, the question: Would you buy or hire products or services from a Spanish company? 54% replied that wouldn’t buy or hire services related to the telecommunications sector. The 67% would not buy banking or insurance -these are worse than us-. But we are willing to buy wine, fruit, vegetables or travel services. That's The Beginning Of The End!
It isn’t something that surprised me, is something that we know long time ago -at least the Spanish entrepreneurs who are trying to go international-. Spanish innovation and research is NOT appreciated, but researchers are, therefore many ended up working in the United States, Germany, England, etc..
We are paying the bill of ‘Spain is Different’ concept. After years of selling sun, beach, apartments and party, you can hardly say to this global market that we do technology too.
If you ask for known brands / companies or 'respected' on the outside, you could find El Corte Ingles, and perhaps most prominent outside Inditex –Zara-. What about technology? I think only known is Telefónica, not because of its best of bread products, but because of the market share it has achieved based on checkbook. Then no one else.
I mean we all agree that a country with a little ambition, the first thing we try to do, is to create a business, innovation and entrepreneurship network which will provide a competitive advantage in a global marketplace. If we evaluate the results, Spain has absolutely failed, and we have a few more years of failure, but we will proceed with our sun and beach.
The government has too much work to do in foreign trade, a problem even bigger of our housing market bubble. Something ready for next Mission Impossible with Tom Cruise, milestone: making the country's competitiveness rises.
While newspapers bombard us with Alonso winning formula 1, or Spain trying to win a Eurocup –last time we won was at 1964 in Soviet Union -, and you know we are always favourites.
I just hope that people like Tuenti, and all of us, earn the respect and be proud of Tech Made in Spain.
It isn’t something that surprised me, is something that we know long time ago -at least the Spanish entrepreneurs who are trying to go international-. Spanish innovation and research is NOT appreciated, but researchers are, therefore many ended up working in the United States, Germany, England, etc..
We are paying the bill of ‘Spain is Different’ concept. After years of selling sun, beach, apartments and party, you can hardly say to this global market that we do technology too.
If you ask for known brands / companies or 'respected' on the outside, you could find El Corte Ingles, and perhaps most prominent outside Inditex –Zara-. What about technology? I think only known is Telefónica, not because of its best of bread products, but because of the market share it has achieved based on checkbook. Then no one else.
I mean we all agree that a country with a little ambition, the first thing we try to do, is to create a business, innovation and entrepreneurship network which will provide a competitive advantage in a global marketplace. If we evaluate the results, Spain has absolutely failed, and we have a few more years of failure, but we will proceed with our sun and beach.
The government has too much work to do in foreign trade, a problem even bigger of our housing market bubble. Something ready for next Mission Impossible with Tom Cruise, milestone: making the country's competitiveness rises.
While newspapers bombard us with Alonso winning formula 1, or Spain trying to win a Eurocup –last time we won was at 1964 in Soviet Union -, and you know we are always favourites.
I just hope that people like Tuenti, and all of us, earn the respect and be proud of Tech Made in Spain.
Labels: strategy
posted by Juan Antonio Muñoz-Gallego : 6:28 pm
