It has been an unbreakable event, but actually interesting. Yesterday my colleague Jaime, did the best advergaming presentation long time ago, to an audience with at least 6 mobile operators.
I still spot that kind of content will be a key within the mobile marketing. I also know operators are considering the flat rate is something we should deal, now.
In addition, I had the chance to chat with with Leif Fågelstedt, COO BLYK -meanwhile Germany won the match-. BLYK is a new big player landing in Spain, Just imagine a mobile operator in which you shouldn't pay;) . It will be the booster for mobile marketing, for sure.

According to Informa telecom investment in mobile marketing in the world is and will be (billions of dollars):

• 2006 --> 0.87
• 2007 --> 1.50
• 2011 --> 11.4

Forecasts for the year have been present throughout the event. Clusters of thunderstorms will continue to trek across the country. The thunderstorms have the potential to produce damaging winds, pounding hail, drenching downpours and a few tornadoes. And for sure January 4, 2009… will rains. Forecast and more forecasts.
Even matters worse I've seen errors in presentations based on errors in the press, which broadcast a message even more wrong. For example, 2010 will be invested in mobile marketing mobile, 250 billion dollars-based on some of the GSMA. Ehhhi! Jaime gets some Ferraris that sales are going to multiply by x250.

Also people still confuse between GSMA and MMA (Mobile Marketing Association), the MMA is a non-profit in order to define and educate on best practices. Is NOT an standardization entity.

One thing that I see important to rethink values, people use 10 times more mobile services if they have an iPhone. Not because it's iPhone, but because it is easy, a word of warning.

Now it's time to return to Madrid -I can’t see the match with Russia, -. We have to prepare the Mobile 2.0 event. Companies presenting projects: (http://mobile20.eu/)
PRE SERIES A companies

kooaba (Switzerland) - Mobile Image Search
Mobiluck (France) - Mobile Location-based IM, Chat and Social Networking
Secufone (Netherlands) - Mobility and Safety
Unkasoft (Spain) - Mobile Advergaming
ViiF (Germany) - Mobile Entertainment Community

POST SERIES A companies

Futurlink (Spain) - Proximity Marketing
Nimbuzz (Netherlands) - Mobile IM and Text Message Service
Mippin (UK) - Mobilizing the Web
Palringo (UK) - Vocal Instant Messaging
Taptu (UK) - Mobile Social Search

Early-Stage companies

It's good to start seeing Spaniards companies on the list.

Labels: company, educational, events

posted by Juan Antonio Muñoz-Gallego : 1:25 pm