It has been an unbreakable event, but actually interesting. Yesterday my colleague Jaime, did the best advergaming presentation long time ago, to an audience with at least 6 mobile operators.
I still spot that kind of content will be a key within the mobile marketing. I also know operators are considering the flat rate is something we should deal, now.
In addition, I had the chance to chat with with Leif Fågelstedt, COO BLYK -meanwhile Germany won the match-. BLYK is a new big player landing in Spain, Just imagine a mobile operator in which you shouldn't pay;) . It will be the booster for mobile marketing, for sure.

According to Informa telecom investment in mobile marketing in the world is and will be (billions of dollars):

• 2006 --> 0.87
• 2007 --> 1.50
• 2011 --> 11.4

Forecasts for the year have been present throughout the event. Clusters of thunderstorms will continue to trek across the country. The thunderstorms have the potential to produce damaging winds, pounding hail, drenching downpours and a few tornadoes. And for sure January 4, 2009… will rains. Forecast and more forecasts.
Even matters worse I've seen errors in presentations based on errors in the press, which broadcast a message even more wrong. For example, 2010 will be invested in mobile marketing mobile, 250 billion dollars-based on some of the GSMA. Ehhhi! Jaime gets some Ferraris that sales are going to multiply by x250.

Also people still confuse between GSMA and MMA (Mobile Marketing Association), the MMA is a non-profit in order to define and educate on best practices. Is NOT an standardization entity.

One thing that I see important to rethink values, people use 10 times more mobile services if they have an iPhone. Not because it's iPhone, but because it is easy, a word of warning.

Now it's time to return to Madrid -I can’t see the match with Russia, -. We have to prepare the Mobile 2.0 event. Companies presenting projects: (http://mobile20.eu/)
PRE SERIES A companies

kooaba (Switzerland) - Mobile Image Search
Mobiluck (France) - Mobile Location-based IM, Chat and Social Networking
Secufone (Netherlands) - Mobility and Safety
Unkasoft (Spain) - Mobile Advergaming
ViiF (Germany) - Mobile Entertainment Community

POST SERIES A companies

Futurlink (Spain) - Proximity Marketing
Nimbuzz (Netherlands) - Mobile IM and Text Message Service
Mippin (UK) - Mobilizing the Web
Palringo (UK) - Vocal Instant Messaging
Taptu (UK) - Mobile Social Search

Early-Stage companies

It's good to start seeing Spaniards companies on the list.

Labels: company, educational, events

Every day we read news about the effect of videogames, one day tell us that because of them, people become crazy and kill their mates at the high school. And a few days after that, thanks to them children who use game consoles have a eagle view and get better marks.

The last study published by the Centre for International Optometry, 25% of Spanish children between 10 and 12 years surf the Internet regularly, and 76% of adolescents has a games console. One newspaper reflected the results of the study: "video games help improve visual attention. So, thanks to encourage them skills such as visual perception, peripheral vision, visual memory, coordination or ocular motility. They also help to reduce the reaction time, improve communication when playing in a group, to familiarize children with the use of computers and taught to solve technical problems. They are visual and coordination skills we need for everyday situations such as studying, driving, working, reading or doing sports. "

And if we associate that to 34% of cases of school failure is caused by visual problems, they conclude that children do not play suspended because of the games. It obeys a generalized transivity law.

I mean we will continue seeing any study concludes that something unusual will remain news.
Well, I think we lack a little common sense; children do not pass exams only playing videogames, even with the new peripheral vision. Neither becomes murderers.
Moreover, if 76% of adolescents have a console, rather than in the past, Why is going worse the education level?

Labels: educational, mobile games

It seems that we do not learn, last year a small Spanish company as we are, tried to present ideas about how the games can improve the learning. Of course, governmental institutions and companies that are already working in the sector of education said to us that they did not see it suitable. Worse even if we took advantage of a device within reach of anyone, as it is the cell phone.

Once again it arrives a big international company, decides to do the same, in this case EA with the University of Alcala de Henares. The denominated project “Learns and plays with EA”, has obtained optimistic results, the children have managed to understand better the language of the sounds and the images. At the same time it has improve clearly the relation between the parents and children. I ask myself, what can we make to convince the Spanish industry of the companies that they have? We’re not in Redwood City but in Salamanca we know to make it even better. I recommend you to know the EA experience, which has got what we couldn’t... http://www.aprendeyjuegaconea.net/uah/htm/experiencias.htm

Labels: educational, j2me, mobile games