Today we close the year and before we eat the grapes, I’ve received a document from the MMA (Mobile Marketing Assosiation): Consumers Best Practices.

The Consumer Best Practices document received updates to several topics, including the following:

• Clarification of Terms & Conditions specifically for Web Print/Video
• Clarification of each carrier’s “Standard Rates May Apply” language
• Removing triple opt-in from premium IVR program
• Clarification on Alcohol & Tobacco marketing guidelines
• Adding new section providing update on MMS interoperability

The idea of this document is to ensure mobile marketing profitability and consumer protection. You can download it here.

Labels: marketing, mobile advertising