Today we close the year and before we eat the grapes, I’ve received a document from the MMA (Mobile Marketing Assosiation): Consumers Best Practices.

The Consumer Best Practices document received updates to several topics, including the following:

• Clarification of Terms & Conditions specifically for Web Print/Video
• Clarification of each carrier’s “Standard Rates May Apply” language
• Removing triple opt-in from premium IVR program
• Clarification on Alcohol & Tobacco marketing guidelines
• Adding new section providing update on MMS interoperability

The idea of this document is to ensure mobile marketing profitability and consumer protection. You can download it here.

Labels: marketing, mobile advertising

New marketing ideas reaches cinema industry when this industry is living bad days. Last Friday 5th October in Sitges, Filmax presented the [REC] premiere, at this point there's not much new. But, YouTube has become an essential marketing tool, so they decided to record the reaction of the spectators during the showing. You could see the results at the following address: http://es.youtube.com/watch?v=nfgZlMYj_NU

This video is the most original trailer that I’ve ever seen to promote a movie. Taking into account the 55,000 people who have been on YouTube, it is undoubtedly a marketing success. At the same time, I‘m 100% sure that is a film to see in the big screen, these reactions could only find in a good movie theater. Take care none is recording you with night vision camera ;)

Labels: marketing