Today we close the year and before we eat the grapes, I’ve received a document from the MMA (Mobile Marketing Assosiation): Consumers Best Practices.

The Consumer Best Practices document received updates to several topics, including the following:

• Clarification of Terms & Conditions specifically for Web Print/Video
• Clarification of each carrier’s “Standard Rates May Apply” language
• Removing triple opt-in from premium IVR program
• Clarification on Alcohol & Tobacco marketing guidelines
• Adding new section providing update on MMS interoperability

The idea of this document is to ensure mobile marketing profitability and consumer protection. You can download it here.

Labels: marketing, mobile advertising

Ivan from EuropeanStartups, announced the European Startups Ring Initiative. And I thought, don't miss this opportunity, and join the community of the 'ring', even more if the ring is made of Startups.
The goal is to bring together people from Europe who are dedicated to the technologies of Web 2.0 have the same goal of strengthening European Web market and therefore European economy by providing high quality services and products to worldwide customers.

You can find more information on the EuropeanStartups site -I like how this site improved in the last months-.

Labels: innovate, startups

Unkasoft started the first part of innovate!Europe. A very interesting event for any startup with European and global vision.
The aim is to identify the most promising startups and drive them into the global technology market.
The Spaniard presence is not bad and you can see a listing from the GuideWireGroup's blog -one of the organizers-:

• Iris Experience - online widget creation for websites, desktops and mobile phones.
• Safe Creative - free online copyright registration for the digital era
• Spainsoft - inventory and management of knowledge assets
• Cierzo Development - helping brands track customer feedback across the Web
• Fasenet - tools for e-learning and enterprise internal training
• Bitext - natural language capabilities for any application
• Mapalia - local social network for, ultimately, every city in the world
• SevenClick - push mobile communication platform, allowing encryption in multi-device environments
• Unkasoft - mobile "advergaming" - place any type of ad inside any type of mobile app
• Litebi - business intelligence delivered via software as a service
• Ta with you - image and text translation for the mobile phone
• Elondra - Salesforce applications for mobile phones
• aquaMobile - printed material making interactive
• SinAlergia - consumer preventive healthcare resources for common diseases
• Ebox - administration of corporate networks, specifically focused on SMBs
• Trourist - travel social network to create and collaborate on trips
• Open City Technology - e-government platform for developed and developing local governments
• Ideas4All - global community of ideas to build the global brain
• mmChannel - multichannel digital entertainment and community Enablement solutions
• Alphasip - nanotech medical diagnostic systems
• MobilCash - comprehensive, easy to implement mobile payment systems
• Groupvision Consulting - group collaboration tools for every type of team
• Brio Can Play - applying artificial intelligence to video game creation

Actually it was a pleasure to share the experience with my friends from Elondra and aquaMobile.
The schedule will follow what you see here, if you are interested.

Labels: company, events, innovate europe, startups

Merry christmas and a happy new year !

Today ends my week in London, and to be frankly that I am quite pleased. It’s interesting to keep watching how British entrepreneurs have similar problems to tackle an internalization process. As well move for cooperation between entrepreneurs, regardless of where they are based on. In our case we’re about to move things with a company from Bristol.

I've also seen people who already triumphing in the UK, in particular I dragged a coffee with Javier Hernandez of Nestoria. A white branded search engine for properties within Europe (Spain, Germany, UK and Italy), and they launched this week a release for Daily Telegraph.

And also, I met ThinkLondon team; they presented us different options to help us do business in London. Covering any stage in your internationalisation process, strategy definition, find offices, register a UK entity, staff recruitment, ... all thanks to their networking in the London area. And …without cost for your company, what else?.
I see among people who have helped, CAM, NH or Fractalia, and we hope that we’ll be another case of success.
Personal and easy going treatment by friendly an qualified staff, and as background the sights from the 35th floor of its building in Canary Wharf.

Labels: company

This week I have had several meetings thanks to UK Trade & Investment and LTN (London Technology Network). To be honest, it was a good idea to join them in this venture. Just endorse it for all who want to begin activities in the United Kingdom.
Among the activities of the week, we’ve participated in the The Next Generation Web event. Considering that took place in the One Great George Street, in the heart of Westminster, what better place?
Among the attendees, Universities and Industry, an excellent mix, but with slightly different visions : ). Some more focused on the damn money and the rest more on pure research.

I liked the exposure of SpinVox, and the round of questions related to social networks. The first comment that call my attention was,' There are studies on the detection of the sexual orientation of a person through his network of contacts' (at this point some would be smiling, others would already be on Facebook). I imagine that this study might cover detection of political orientation or if I use to go to Starbucks (of course).
And another question was' Where is the line between private and personal life? ', We’re a constant broadcasting system, including Facebook, Twister, Blog, Flickr, YouTube, LinkedIn, ... there is an uninterrupted generation of information, indexed and published. Not only our publication, but for those around them –you know, that photo your friend uploaded, and you appear background when you should be at home-.

I also liked the large presence of games companies, us with advergaming idea, location-based games, ideas for serious games, ...

Labels: company, events, social networks

Unkasoft, a provider of advergaming and mobile marketing, today announced an agreement with Microsoft's mobile advertising arm to use Microsoft's ad server, Atlas, for the GameSpace project, a new form of non-intrusive advertising.

GameSpace provides media companies with an effective way to promote digital content or products and brands to vital segments of the market through games delivered on user's mobile phones. GameSpace is claimed to provide many benefits to the mobile operator, including an increase in income from content, the potential to widen the number of users by offering content for free or for preview and a new income source for back catalogue games. more

Labels: company, mobile advertising